Flux Trends

2010 Flux Trend Review Conference

flux_trends_landscape THE 2010 FLUX TREND REVIEW…powered by BlackBerry

We are discovering that life in the 21st century is nothing we imagined it would be. We find ourselves bombarded with information 24 hours a day, 7 days a week, 365 days a year. The onslaught is relentless. We have less time to absorb, less time to reflect and as a result, less time to make measured or informed decisions. As a matter of survival, not choice, we edit the information flung at us, and discard the information that is not immediately within our immediate area of interest. The only problem is that the information we edit out (and don’t believe is relevant), is becoming increasingly interconnected, so we inadvertently block or divert our information channels. As a result, our perspective is skewed, our social interaction is affected, the generation gap becomes widener and we start to miss out on crucial business opportunities.

Too much information is becoming counter productive.

The FLUX TREND REVIEW is literally an opportunity to hit the “pause” button. The FLUX by-line is: “The state we’re in”, and the FLUX TREND REVIEW aims to provide you with a snapshot of “the state we’re in” across a number of industries that have a direct influence on our daily lives, the way we interact with each other, and ultimately, the way we do business with each other.

The 2010 Flux Trend Review...powered by BlackBerry will track the ripple effect of the global economic meltdown, the consumer revolution that has been sparked off as a result, the technology that has provided the tools for change, as well as the massive shift of social and business dynamics that are altering the journey ahead.
An array of top thought leaders will offer insights on topics ranging from politics, advertising and popular culture to cutting edge developments in technology.
In a nutshell, business and lifestyle trends, which affect the way in which we live, work and do business in the 21st century.

Aren’t you curious to discover what state we’re in?

E-mail Giuli Osso at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it to reserve your seat. GoComms will then contact you to confirm your booking. All payments can be made via EFT.

When: Thursday 25th February 2010

Where: UJ Arts Centre theatre. (University of Johannesburg – Kingsway campus, Auckland Park, Johannesburg.)

Who attends: Corporate companies, big brands, media planners, strategists, marketing managers, advertising agencies, media agencies and… anyone who needs to navigate the ever changing face of South African business.

BUT WAIT - THERE’S MORE…

The 2010 Flux Trend Review, powered by Blackberry, will be combined with the first Digital Lab workshop to be launched in South Africa by the new creative studio Studio 4332 , an affiliate of Proximity Worldwide.

Digital Lab will focus on the use of the ever-changing digital medium with regard to branding and marketing – with international Proximity Worldwide speakers providing a global perspective. The workshop will provide an overview of the role of digital in business today, what it means for South Africa, what the global digital trends are and how digital marketing can be used successfully in the local South African context.
Proximity worldwide speakers at Digital Lab will include, Kevin Allen, global head of planning, and Simon Bond, global head of development – both based in New York.

RATES

R2 280 (inclusive of VAT) per delegate.
Conference price includes finger lunch, tea break refreshments and goodie bag…AND free entry to Digital Lab on Friday 26th February 2010, which is by invitation only.

E-mail Giuli Osso to book your seat on This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

Payments can be made via EFT.

Email: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or call the Flux office on: 011 726 5529
Media/publicity enquiries & requests, please contact:
Total Exposure
Walter Gelderblom
+27 11 788 8725
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FLUX TRENDS

FLUX is a trends analysis company launched by Dion Chang.
The company’s by-line – The State We’re In - says it all.

At FLUX we examine macro trends (everything from politics, religion, youth culture, media, entertainment and technology) that affect social dynamics and therefore our business interactions.
FLUX gathers the barrage of information flung at us in the 21st century, analyzes it, and then packages the information into digestible chunks, allowing small or corporate businesses to re-assess the consumer landscape.
FLUX is a unique trend consultancy. We specialize in understanding consumer mindset and assist companies with innovative concepts and experiences to enhance their brand strategy in a world that is constantly in a state of FLUX.

Aren’t you curious to discover what state we’re in?

10 TRENDS FOR 2010

This presentation looks at 10 Trends that we feel are revlevant in 2010. These thoughts and ideas are garnered for the Flux Trend Review , published by Pan Macmillan.

1.     The economic downturn as a global peak experience
2.     Shifting value systems
3.     The birth of a New World Order
4.     Shift from power-based society to ethical, empathetic one
5.     The beginning of the female century
6.     The rise and rise of social media
7.     Marketing to tribes as opposed to stereotypes
8.     The Pick and mix society emerges
9.     Ambient awareness
10.   The birth of the Empathetic economy

EMPATHETIC ECONOMY

empathetic_economy

This presentation loks forward into how business structures have to remain flexible in order to succeed in today's marketplace.It highlights theimportance of remaining relevant in your brand communicatio, both internal and external. Some of the folloing points are dealt with:

The expectation economy: how techno savvy consumers are becoming more sussed and therefore more demanding - and vocal - about the service levels they expect.
The change gap: how companies that have heavy management structures fail to keep up with the abovementioned techno savvy consumers.
Trust in crisis: research is showing that consumers trust supermarkets more than banks/financial institutions – how does a company retain consumer trust?
The new austerity: how the economic meltdown has affected consumer perspective and their attitude to spending, saving and investing.
Value systems at a cross road: how the eco movement is influencing the moral mindset of consumers.
Womenomics: the changing role of women in the economy, both as a workforce and as consumers.

10 TRENDS FOR 2010

10 TRENDS FOR 2010 – from the 2010 Flux Trend Review

1. Peak experiences
The global financial crisis and ensuing recession of 2009 and can be regarded as a global peak experience. Peak experiences refer to these types of events that stand out in our mind, affecting us deeply and in most cases, changing our thoughts and behaviour patterns: 9/11 was a similar global peak experience. What the crisis and recession has done is made us more aware of our actions (their impact and responsibility we need to take), to our business practices, the planet and our fellow human beings. It has shifted our thinking from a self-centred “me” era, to an era of “us” and “we”. As a result, people are looking for deeper life experiences, as well as brand experiences (product and services) that stand out. Brands and corporate companies need to adapt quickly to this changing consumer mindset.

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