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Toby Shapshak
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Expectation Economy
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10 Trends for 2010
Thoughts and ideas are garnered for the Flux Trend Review, published by Pan Macmillan..
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2010 Flux Trend Review Conference

Monday, 11 August 2008 22:13

flux_trends_landscape THE 2010 FLUX TREND REVIEW…powered by BlackBerry

We are discovering that life in the 21st century is nothing we imagined it would be. We find ourselves bombarded with information 24 hours a day, 7 days a week, 365 days a year. The onslaught is relentless. We have less time to absorb, less time to reflect and as a result, less time to make measured or informed decisions. As a matter of survival, not choice, we edit the information flung at us, and discard the information that is not immediately within our immediate area of interest. The only problem is that the information we edit out (and don’t believe is relevant), is becoming increasingly interconnected, so we inadvertently block or divert our information channels. As a result, our perspective is skewed, our social interaction is affected, the generation gap becomes widener and we start to miss out on crucial business opportunities.

Too much information is becoming counter productive.

The FLUX TREND REVIEW is literally an opportunity to hit the “pause” button. The FLUX by-line is: “The state we’re in”, and the FLUX TREND REVIEW aims to provide you with a snapshot of “the state we’re in” across a number of industries that have a direct influence on our daily lives, the way we interact with each other, and ultimately, the way we do business with each other.

The 2010 Flux Trend Review...powered by BlackBerry will track the ripple effect of the global economic meltdown, the consumer revolution that has been sparked off as a result, the technology that has provided the tools for change, as well as the massive shift of social and business dynamics that are altering the journey ahead.
An array of top thought leaders will offer insights on topics ranging from politics, advertising and popular culture to cutting edge developments in technology.
In a nutshell, business and lifestyle trends, which affect the way in which we live, work and do business in the 21st century.

Aren’t you curious to discover what state we’re in?

E-mail Giuli Osso at This e-mail address is being protected from spambots. You need JavaScript enabled to view it to reserve your seat. GoComms will then contact you to confirm your booking. All payments can be made via EFT.

When: Thursday 25th February 2010

Where: UJ Arts Centre theatre. (University of Johannesburg – Kingsway campus, Auckland Park, Johannesburg.)

Who attends: Corporate companies, big brands, media planners, strategists, marketing managers, advertising agencies, media agencies and… anyone who needs to navigate the ever changing face of South African business.

blackberry

 

 

BUT WAIT - THERE’S MORE…

The 2010 Flux Trend Review...powered by BlackBerry, will be combined with the first Digital Lab workshop to be launched in South Africa by the new creative studio Studio 4332 , an affiliate of Proximity Worldwide.


Digital Lab will focus on the use of the ever-changing digital medium with regard to branding and marketing – with international Proximity Worldwide speakers providing a global perspective. The workshop will provide an overview of the role of digital in business today, what it means for South Africa, what the global digital trends are and how digital marketing can be used successfully in the local South African context.
Proximity worldwide speakers at Digital Lab will include, Kevin Allen, global head of planning, and Simon Bond, global head of development – both based in New York.

RATES

R2 280 (inclusive of VAT) per delegate.
Conference price includes finger lunch, tea break refreshments and goodie bag…AND free entry to Digital Lab on Friday 26th February 2010, which is by invitation only.

E-mail Giuli Osso to book your seat on This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Payments can be made via EFT.

Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it or call the Flux office on: 011 726 5529
Media/publicity enquiries & requests, please contact:
Total Exposure
Walter Gelderblom
+27 11 788 8725
This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

 

10 Trends for 2010

Monday, 22 February 2010 06:50
flux trends coverThis presentation looks at 10 Trends that we feel are relevant in 2010.  These thoughts and ideas are garnered for the Flux Trend Review, published by Pan Macmillan.

1.     The economic downturn as a global peak experience
2.     Shifting value systems
3.     The birth of a New World Order
4.     Shift from power-based society to ethical, empathetic one
5.     The beginning of the female century
6.     The rise and rise of social media
7.     Marketing to tribes as opposed to stereotypes
8.     The Pick and mix society emerges
9.     Ambient awareness
10.   The birth of the Empathetic economy

 

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