FLUX TRENDS is a new trends analysis company launched by Dion Chang. The company’s by-line says it all. It examines macro trends (everything from politics, religion, youth culture, media, entertainment and technology) that affect social dynamics and therefore our business interactions.
There is too much information flung at us in the 21st century and we are unable to digest it all. FLUX TRENDS will gather, analyze and package this information into digestible chunks, allowing small or corporate businesses to re-assess the consumer landscape and formulate new marketing or business strategies. FLUX TRENDS is not a forecasting agency. We examine “the state we’re in”, enabling you to make quick decisions in a world that is constantly in a state of FLUX.
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LOOKING THROUGH A NEW LENS |
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Technology brings us ever more powerful and penetrating lenses that
allow us to discover parts of our world that were previously
unreachable, or unimaginable. New, higher-definition lenses can
simultaneously take us further or bring us closer, assisting our on
going examination of the world around us. These new perspectives are
driving some interesting developments in 21st century art, such as art
that looks deep inside our bodies, or art that recreates panoramic
views of the world from above. Furthermore, as the nature of the image
is evolving, so too are the channels through which the visual
information passes. The way that we view and engage with art is being
democratised.
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A VIRTUAL ECONOMY FOR YOUR SECOND LIFE
In the past few years, there has been a meteoric increase in the number
of people using social network services. The popularity of social
networking sites and virtual worlds has entered a new phase as a
virtual economy begins to develop around them. As more people choose to
represent themselves online and socialise in cyberspace, there is a
growing desire for virtual consumer goods. These virtual objects, often
branded, are being swapped, bought and sold as online consumers
accessorise their cyber-personas. It’s the phenomenon of real money
being spent on make-believe objects with no tangible real-world
existence – it’s VIRTUAL BLING.
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Deluxe:
Redefining Luxury
The concept of luxury is
undergoing a significant transformation in response to the ongoing globalisation and democratization
of the fashion and luxury brands industry. The same look-alike hotels, giant
shopping malls and super brand luxury stores that are spreading like a bad rash
across the globe are creating a kind of "luxury fatigue" amongst consumers. There is another more
sophisticated pattern emerging as consumers start to experience luxury as
depthless, and demand more
individuality and customisation in products.
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