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Flux Trends

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About Dion Chang

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About Flux

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Current Projects

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Flux Trend Review

FLUX TRENDS
FLUX TRENDS is a new trends analysis company launched by Dion Chang. The company’s by-line says it all. It examines macro trends (everything from politics, religion, youth culture, media, entertainment and technology) that affect social dynamics and therefore our business interactions.
There is too much information flung at us in the 21st century and we are unable to digest it all. FLUX TRENDS will gather, analyze and package this information into digestible chunks, allowing small or corporate businesses to re-assess the consumer landscape and formulate new marketing or business strategies. FLUX TRENDS is not a forecasting agency. We examine “the state we’re in”, enabling you to make quick decisions in a world that is constantly in a state of FLUX.
 
LOOKING THROUGH A NEW LENS

angela palmer.jpgTechnology brings us ever more powerful and penetrating lenses that allow us to discover parts of our world that were previously unreachable, or unimaginable. New, higher-definition lenses can simultaneously take us further or bring us closer, assisting our on going examination of the world around us. These new perspectives are driving some interesting developments in 21st century art, such as art that looks deep inside our bodies, or art that recreates panoramic views of the world from above. Furthermore, as the nature of the image is evolving, so too are the channels through which the visual information passes. The way that we view and engage with art is being democratised.

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VIRTUAL BLING
A VIRTUAL ECONOMY FOR YOUR SECOND LIFE

virtual brands In the past few years, there has been a meteoric increase in the number of people using social network services. The popularity of social networking sites and virtual worlds has entered a new phase as a virtual economy begins to develop around them. As more people choose to represent themselves online and socialise in cyberspace, there is a growing desire for virtual consumer goods. These virtual objects, often branded, are being swapped, bought and sold as online consumers accessorise their cyber-personas. It’s the phenomenon of real money being spent on make-believe objects with no tangible real-world existence – it’s VIRTUAL BLING.
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LUXURY BRANDS

Deluxe: Redefining Luxury

Gucci.jpg The concept of luxury is undergoing a significant transformation in response to the ongoing globalisation and democratization of the fashion and luxury brands industry. The same look-alike hotels, giant shopping malls and super brand luxury stores that are spreading like a bad rash across the globe are creating a kind of "luxury fatigue" amongst consumers. There is another more sophisticated pattern emerging as consumers start to experience luxury as depthless, and demand more individuality and customisation in products.

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