PresentationsTrend Presentations
Beyond Green - OPEN SESSIONS
The Rise of the Ethical Consumer
The term "green" is being used these days as a synonym for all things organic, eco-friendly and sustainable. With so many real issues at hand and so many people and companies jumping on the bandwagon, the term "green" has largely lost its impact in 2010. Flux has created a presentation which aims to debunk the myths around "green" issues, and bring clarity to the forces are really at work behind the 21st Century's most important battle.
In this presentation we:
- Take a step back to the turn of the century to find out where it all began
- Look at what has meant to get in on the trend, and how this has ended up not the best thing for the environment in some cases
- Unpack some of the most important green issues, showing the diversity of issues that have been grouped under the same umbrella
- Illustrate the choices that consumers have when making that final decision
- Look ahead at some of the pitfalls and suggest what to look out for
- Highlight some companies that are making huge strides in differentiating themselves from the rest
Dion will be presenting this talk at the iStore HQ in Sandton on the 9th September. If you are interested in booking your seat (R300pp), call the Flux Office on (011) 726-5529 or e-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Post Recession Economies
On paper it looks like the recession is finally coming to an end, but the burning question on everyone's lips is: Are we back to business as usual? The Great Depression of 1929 created a society of extremely frugal people who saved conscientiously and were extremely resourceful with what they had. Could the current economic crisis be fundamentally altering our attitudes and even changing our behaviours?
Consumers are certainly demonstrating more informed and well-thought out decisions based on the information available to them. Global surveys and reports such as Ogilvy and Mather's "Eyes Wide Open, Wallet Half Shut" show us how not just the spending, but the priorities and values behind people's purchase decisions have been radically altered in the process. It is quite unlikely that many will revert to the level of unconscious consumption that had become the norm, with its flagrant disregard for the environmental damage as well as human expense in terms of happiness and satisfaction.
Looking specifically at post-recession economies, Flux tracks this changing sentiment, looking at particular examples of how some companies have got it completely wrong. In this presentation, Flux looks at new ways of doing business and reaching your consumer in this dynamic environment, looking at what has become important to people when it comes to making their choice. Flux will also shine some light on companies that are getting it right, and how they have harnessed the current zeitgeist in order to do good business.
The Post-Recession Economy will cover the following points:
• Benchmarking people's new value systems and talking directly to those needs
• The scarcity of natural resources and the growing importance of human capital
• People want to talk and be heard: Why companies need to encourage a free flow of information
• Why co-op mentality is the future of doing business in the 21st century
• Drunk on free love: a generation that expects free
• How these changing landscape affects your business, and what you can do to reach people effectively
The Female Century
The world we live has been founded on the theories of modern Western science, which is characterised by a compartmentalised worldview and rational thinking. The structures that have been built up in government and business rely on centralised power within hierarchical systems and make use of a linear, mechanistic approach.
As the global financial crisis and ongoing environmental alerts warn us, mankind is perfectly capable of self-destructing. The system that has been in place since the turn of the 20th Century is coming to a natural conclusion, making way for a more balanced and integrated approach which views society as a living, breathing system capable of making the fundamental changes that are necessary at this point in time.
This movement displays typically feminine qualities: relying on intuition and relationship building to recreate the systems in an organic and natural unity, at the same time promoting Mother Earth's capacity for sustenance of all living systems. These qualities stand in firm opposition to the rigid, masculine dogma entrenched in our societal consciousness that seek to dominate the weak and support the strong and powerful. These structures where necessary in bringing us technological progress, but as we will see a new paradigm is emerging that posits happiness and freedom at the heart of the equation.
This presentation explores the following points:
• Moving from the masculine to the feminine
• An era of control to an era of community
• Embracing empathy as part of your business ethos
• A shift in value systems and how to keep up with the shifting sands
• Moving towards a world in balance
To book this presentation for your company, e-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it and for more information call (011) 726- 5529
Empathetic Economy
This presentation looks at how business structures have to remain flexible in order to succeed in today's market place. It highlights the importance of remaining relevant in your brand communication, both internally and externally. Some of the following points are dealt with:
* Consumer Expectation: How techno-savvy consumers are becoming more demanding and more vocal about the service and quality levels they expect.
* The Change Gap: How companies that have heavy management structures fail to keep up with the rapidly changing consumer expectations.
* Trust in Crisis: Research shows that consumer's trust with corporates and financial institutions is at an all time low – how does a company retain consumer trust and loyalty?
* The New Austerity: Points toward a shift in priorities, an looks at how the economic crisis has affected people's perspectives and their attitudes towards spending, saving and investing.
* Value systems at a cross road: A rise in earth consciousness is steadily influencing the moral mindset of consumers. How does this impact your business?
To book this presentation e-mail the This e-mail address is being protected from spambots. You need JavaScript enabled to view it or call us directly for more information on (011) 726-5529
10 Trends for 2010
This presentation looks at 10 Trends that we feel are relevant in 2010. These thoughts and ideas are garnered for the Flux Trend Review, published by Pan Macmillan.
1. The economic downturn as a global peak experience
2. Shifting value systems
3. The birth of a New World Order
4. Shift from power-based society to ethical, empathetic one
5. The beginning of the female century
6. The rise and rise of social media
7. Marketing to tribes as opposed to stereotypes
8. The Pick and mix society emerges
9. Ambient awareness
10. The birth of the Empathetic economy
To book this presentation mail the This e-mail address is being protected from spambots. You need JavaScript enabled to view it directly, or call us on (011)726-5529
Expectation Economy
In this presentation, we take a light-hearted look at how modern technology influences the way we live, think and consume goods. Today’s market savvy consumers don’t just want the best, they expect it…
- Flux starts off by taking its analysis from a retailer’s to a consumer’s perspective, painting a picture of the person who walks into that shopping centre
- Statistics show that today’s average person faces more pressure in the workplace and has less time to relax. People run a technological treadmill in an effort to keep up with the rate of change in our ever evolving society.
- Three main trends in influence the way that people consume products
- Technology
- Eco-awareness
- Return of the Individual
- Today’s global society is bombarded with more and more adverts, brands, ideas, gadgets and messages they find themselves in a state of “choice paralysis”
- Flux ends on a high note – postulating eight stereotypical consumers to watch out for, for example the “Stealth-bomber” whose main mission is to ‘locate and vacate’
