2010 Flux Trend Review

FLUX launches THE 2010 FLUX TREND REVIEW

Following the success of the multi-topic FLUX TREND REVIEW CONFERENCE in 2008, Flux Trends turned the trend conference concept into a trend book in 2009, which was published by Pan Macmillan. The 2009 Flux Trend Review made it onto “The List”, Exclusive Books’ end of year list of recommended reading, and was highly regarded as the Trend Handbook to have as an urban professional living in South Africa. MacMillan has now taken on the Flux Trend Review for the second year running and due for release on the 22nd October 2009. The 2010 Flux Trend Review is anticipated (as its predecessor) as an indispensable guide to trends affecting our lives in 2010.

The Concept

FLUX believes in the interconnectivity of diverse influences: from technology, politics, youth culture, media, to entertainment and popular culture, all of which affect the way we live our lives, the way we interact with each other...and ultimately how we do business with each other.

However, the 21st century has forced us to view the world with blinkered vision (we edit out information we cannot take in, because there’s just so much), so we find that we are increasingly forgetting - or ignoring - the universal principle of cause and effect.

The 2010 Flux Trend Review serves as a handbook of trends - across a wide range of industries - that directly influence our lives and day-to-day decisions. The book features chapters written by thought leaders from a wide range of industries: from current affairs (Mondli Makhanya) to media (Irwin Manoim), new trends in advertising (Damon Stapleton) to a look at sexuality in South Africa (Doctor Marlene Wasserman). The book also covers lifestyle trends like changing careers, football, the direction of our moral compass and a world living with Attention Deficit Disorder. Each of the specialists reveal invaluable insights within their own industries, while Flux Trends joins the dots and highlights the emerging trends, such as the Unplugged Revolution and the rise of the Knowledge Economy. It is a fascinating look at the way we work, live, communicate and interact with each other.