FLUX is a trends analysis company launched by Dion Chang.
The company’s by-line – The State We’re In - says it all.
At FLUX we examine macro trends (everything from politics, religion, youth culture, media, entertainment and technology) that affect social dynamics and therefore our business interactions.
FLUX gathers the barrage of information flung at us in the 21st century, analyzes it, and then packages the information into digestible chunks, allowing small or corporate businesses to re-assess the consumer landscape.
FLUX is a unique trend consultancy. We specialize in understanding consumer mindset and assist companies with innovative concepts and experiences to enhance their brand strategy in a world that is constantly in a state of FLUX.
Aren’t you curious to discover what state we’re in?
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THE DECLINE OF TRADITIONAL PROFESSIONS |
 This month’s observation is taken from the 2009 Flux Trend Review –
published by Pan Macmillan - and is now available at leading bookstores
nationwide. The 2009 Flux Trend Review has also been shortlisted for
THE LIST: Exclusive Books festive season shortlist for reccommended
reading
The social benchmarks of what constitute a
prestigious career have evolved. In the eyes of the youth, older
professions that were previously seen as the epitome of success have
slipped a notch in social status and are now shunned for careers in
creative or entrepreneurial fields. The entertainment industry and the
seemingly infinite possibilities created by the Internet and recent
technology have given rise to a new generation of risk takers, thrill
seekers and ambitious upstarts.
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...of fashion as we know it
 Worldwide, Fashion Weeks are not only events where fashion designers launch their seasonal collections but also the meeting place for the cogs that run the giant machine that is the global fashion industry. Fashion Weeks, have always been the propeller of this well-oiled machine but the Internet is emerging as a tool that may revolutionise the way this machine operates in the future. A number of top designers have recently eschewed the expense and extravagance of launching collections on the famous ramps of Paris, New York and Milan fashion weeks and opted for economically viable ways of selling their clothes, by launching their collections live on the Internet and selling them direct to the public.
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Impetus for change
 The credit card economy has created a mass illusion of ongoing
prosperity. The easy access to credit has generated a competitive
spending culture, and has allowed consumers to accumulate material
possessions previous generations never dreamt of. In South Africa,
since the advent of the new credit act and the recent global economic
uncertainty, a new reality is starting to sink in. Now, if you want to
buy something, you actually have to be able to afford it. This
observation looks at how the tightening of credit is compelling us to
rethink our consumption habits.
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