FLUX is a trends analysis company launched by Dion Chang.
The company’s by-line – The State We’re In - says it all.
At FLUX we examine macro trends (everything from politics, religion, youth culture, media, entertainment and technology) that affect social dynamics and therefore our business interactions.
FLUX gathers the barrage of information flung at us in the 21st century, analyzes it, and then packages the information into digestible chunks, allowing small or corporate businesses to re-assess the consumer landscape.
FLUX is a unique trend consultancy. We specialize in understanding consumer mindset and assist companies with innovative concepts and experiences to enhance their brand strategy in a world that is constantly in a state of FLUX.
Aren’t you curious to discover what state we’re in?
|
|
Read more...
|
|
|
SORRY, WHAT WE'RE YOU SAYING? |
|
An observation on how distracted we’ve all become
The following extract is from the 'The State We're In: The 2010 Flux Trend Review', published by Pan MacMillan and due to be released in October 2009.
Is it possible that technology could cause one to lose their sense of
perspective and even lead to the underperformance of entire economies?
According to Bryan Appleyard, columnist at the London Sunday Times,
distractions have that capacity. Appleyard quotes an American study,
which found that $ 558 billion is lost to that country’s economy every
year thanks to technologies such as mobile phones, email, sms and even
social networks like Twitter and Facebook.
Appleyard argues that we believe that checking emails and attempting to
simultaneously carry out other tasks - something we define as
multitasking - is a good thing… but then again, maybe not.
 |
|
Read more...
|
|
|
CORPORATE COMPANIES THAT CARE |
 Generosity as a corporate and personal mindset is on the increase, replacing an approach dictated by profits at any cost. As far as business practice is concerned, taking is being replaced by giving in many areas of consumer life. President Barack Obama, leader of the world’s most powerful nation, signaled this shift in his inaugural address, when he ushered in a new era of caring and respect, both for the earth and for fellow human beings. It contrasts sharply with the President Bush era, when chasing instant profits – no matter how unsustainable - was the order of the day.
|
|
Read more...
|
|
|
NEW MODEL FOR THE NEWS MEDIA |
 The uncertain economic climate currently gripping the globe is finding
a huge number of people out of jobs. It is not just the insurance
giants and banking sector that have had to lay off staff, but also the
mining, manufacturing and automotive industries. Now the media industry
has also fallen victim to the global economic meltdown.
The New York Times (whose mother company has reportedly lost a bit more
than US $100 million in revenue) reports that international news
correspondents have been a casualty of budget-cutting organisations.
Reports show major decline in ad revenue, which is the traditional
source of income for news and media organisations in general. As a
result many newspapers are being forced to shut down due to lack of
funds and in some cases, bankruptcy.
|
|
Read more...
|
|
|
|
<< Start < Prev 1 2 Next > End >>
|
| Results 1 - 5 of 7 |
