Flux Trends provides a social commentary service that identifies
lifestyle trends that affect the way in which we live, work and do
business in the 21st century. Our clients are generally corporate
companies looking to find new ways and means to speak to their
customers, or present their brand to new (or existing) markets.
We specialize in fashion, media and marketing, but we’ll scope any social landscape for your business.
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 Flux is currently in discussions with Elizabeth Arden to assist with innovative concepts and ideas to enhance the brand’s image – as well as visibility – in the run up to their centenary celebrations in 2010.
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 Flux’s trend presentations are varied, but holistic. Woolworths invited Flux to present a report on the changing nature of the consumer mindset at their annual conference for their top 20 food suppliers. The presentation demonstrated how two, seemingly opposing trends – technology and the eco movement – are merging and shaping a very different consumer, who’s demands and expectations are not being realized by large corporations and retailers.
Visit Woolworths' website here
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 The Cape Town Fashion Council regularly commissions Flux to give trend presentations at their bi-annual “Get Connected” networking sessions. These sessions are attended by role players in the fashion industry – from designers to manufacturers and retailers – and are focused on, not only providing information transferal, but also networking opportunities for the industry at large. The Flux presentations cover advance fashion trends as well as insights into the retail and consumer landscape.
Visit the CTFC website here
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ELLE NEW TALENT COMPETITION
 Each year, Flux facilitates the Elle New Talent Competition for Elle, SA and the Sanlam South African Fashion Week. During his five-year tenure as programme director for SSAFW, Dion Chang was instrumental in building the profile of this competition into one of the most prestigious launch pads for young designers in South Africa. The Elle New Talent show is now entrenched as the opening show of the SSAFW each year, and its profile has ensured that the winner’s careers are fast tracked into the local fashion industry.
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 Flux has consulted for Unilever SA for many of their brands including: Ponds, Lipton and Surf. The projects have been varied, from assisting brand teams brainstorm new strategies, when re-positioning one of their brands, to engineering and facilitating innovative crossover initiatives within the fashion and related industries.
Flux will be presenting a trend presentation at a health symposium on the 19th November 2008, when a new global health initiative will be launched in South Africa.
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 CORPORATE CONSULTING
Sanlam has used the services of Flux to understand the South African fashion industry – in particular, ways and means of leveraging their corporate sponsorship within the industry. Flux has assisted by sitting in on strategic think tanks regarding fashion sponsorship, addressing their regional managers on the scope of the value chain of the fashion Industry, as well as advising on the image of their front line reception staff.
CSI
Flux assists Sanlam extend their presence and commitment to the South African fashion industry by facilitating the allocation of bursaries to LISOF (London International School of Fashion) worth R100 000.00. The bursaries are awarded to recipients in various stages of their studies, providing bursaries for 1st year students to those wishing to complete a B-Tech degree in fashion.
Visit the LISOF website here
THE SANLAM SA FASHION JOURNALISM AWARDS
Flux currently convenes the annual Sanlam SA Fashion Journalism Awards. The awards, launched in 2007, are a supplement to Sanlam’s current awards for excellence in financial and consumer journalism. The Sanlam SA Fashion Awards recognise journalism in two categories – for fashion writing and for fashion editing. Each category winner receives a substantial cash reward - valued at R25 000 - and an opportunity to visit Paris Fashion Week.
Click here for the call to entry
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 African Fashion International commissions Flux to present trend presentations at their annual designer briefings, providing designers with direction for their up-coming collections. Flux tailor-makes trend presentations for AFI that cover, not only seasonal fashion trends (on theme, colour, fabrication and silhouette), but also trends affecting retail, brand building, marketing and ever changing consumer mindset.
Visit the African Fashion International website here
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 Flux is assisting the Tropika brand launch Tropika@Play: a lifestyle extension to the brand that will culminate in a clothing range, to be unveiled at Sanlam SA Fashion Week in 2009. So far, the Tropika@Play concept was launched at SSAFW ’08 with Style Wars – a concept from New York that saw local designers go head to head in a 5 minute, live, design challenge. Strangelove emerged as the winner and is on course to design the very first Tropika@Play collection. Watch this space.
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 For the 2008 Nederburg Wine Auction, Flux designed a unique lifestyle experience to compliment this annual event. Instead of a fashion show, guests were treated to ongoing sensory experiences throughout the day, which were designed to reawaken the 5 senses. For example in the SOUND chamber, guests were treated to a poetry experience by 3 cutting edge, South African poets. Each poet received specially a selected Nederburg wine, where after they were asked to compose a poem, based on their mood after imbibing the wine. The poems were then recorded, and then looped throughout the day via special sound pods, providing an intimate sensory experience.
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ACHIEVER CAMPAIGN
Standard Bank has launched an extensive on-line campaign specifically targeted at Achiever Bankers (young 20 something professionals). Flux has been commissioned to provide all the trend content for this innovative website, as well as tie up prize offerings linked to the various lifestyle trends that we identify. Our trend content can be found in the magazine, in the site’s lounge.
Visit the Standard Bank Achiever website here
DREAM BIGGER
Standard Bank has a unique sms service for school leavers: matric
results are sent directly to cell phones as they are released. Standard
Bank is implementing a value-added competition linked to this service,
called Dream Bigger. Flux is responsible for conceptualizing the Dream
Bigger prize: The Brand ME Academy, a unique two-day workshop for 5
lucky recipients who will be given tips and advice on how to make the
most of their personal brand. Winners will also be given the
opportunity to meet “rule breakers” – successful individuals who have
carved a niche for themselves in unusual careers.
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Our Clients 