|
THE DECLINE OF TRADITIONAL PROFESSIONS |
|
Thursday, 13 November 2008 |
This month’s observation is taken from the 2009 Flux Trend Review –
published by Pan Macmillan - and is now available at leading bookstores
nationwide. The 2009 Flux Trend Review has also been shortlisted for
THE LIST: Exclusive Books festive season shortlist for reccommended
reading
The social benchmarks of what constitute a
prestigious career have evolved. In the eyes of the youth, older
professions that were previously seen as the epitome of success have
slipped a notch in social status and are now shunned for careers in
creative or entrepreneurial fields. The entertainment industry and the
seemingly infinite possibilities created by the Internet and recent
technology have given rise to a new generation of risk takers, thrill
seekers and ambitious upstarts.
|
|
Read more...
|
|
|
Thursday, 16 October 2008 |
|
...of fashion as we know it
Worldwide, Fashion Weeks are not only events where fashion designers launch their seasonal collections but also the meeting place for the cogs that run the giant machine that is the global fashion industry. Fashion Weeks, have always been the propeller of this well-oiled machine but the Internet is emerging as a tool that may revolutionise the way this machine operates in the future. A number of top designers have recently eschewed the expense and extravagance of launching collections on the famous ramps of Paris, New York and Milan fashion weeks and opted for economically viable ways of selling their clothes, by launching their collections live on the Internet and selling them direct to the public.
|
|
Read more...
|
|
|
Wednesday, 17 September 2008 |
Impetus for change
The credit card economy has created a mass illusion of ongoing
prosperity. The easy access to credit has generated a competitive
spending culture, and has allowed consumers to accumulate material
possessions previous generations never dreamt of. In South Africa,
since the advent of the new credit act and the recent global economic
uncertainty, a new reality is starting to sink in. Now, if you want to
buy something, you actually have to be able to afford it. This
observation looks at how the tightening of credit is compelling us to
rethink our consumption habits.
|
|
Read more...
|
|
|
LOOKING THROUGH A NEW LENS |
|
Thursday, 14 August 2008 |
|
Technology brings us ever more powerful and penetrating lenses that
allow us to discover parts of our world that were previously
unreachable, or unimaginable. New, higher-definition lenses can
simultaneously take us further or bring us closer, assisting our on
going examination of the world around us. These new perspectives are
driving some interesting developments in 21st century art, such as art
that looks deep inside our bodies, or art that recreates panoramic
views of the world from above. Furthermore, as the nature of the image
is evolving, so too are the channels through which the visual
information passes. The way that we view and engage with art is being
democratised.
|
|
Read more...
|
|
|
Thursday, 10 July 2008 |
A VIRTUAL ECONOMY FOR YOUR SECOND LIFE
In the past few years, there has been a meteoric increase in the number
of people using social network services. The popularity of social
networking sites and virtual worlds has entered a new phase as a
virtual economy begins to develop around them. As more people choose to
represent themselves online and socialise in cyberspace, there is a
growing desire for virtual consumer goods. These virtual objects, often
branded, are being swapped, bought and sold as online consumers
accessorise their cyber-personas. It’s the phenomenon of real money
being spent on make-believe objects with no tangible real-world
existence – it’s VIRTUAL BLING.
|
|
Read more...
|
|
|
Thursday, 12 June 2008 |
|
Deluxe:
Redefining Luxury
The concept of luxury is
undergoing a significant transformation in response to the ongoing globalisation and democratization
of the fashion and luxury brands industry. The same look-alike hotels, giant
shopping malls and super brand luxury stores that are spreading like a bad rash
across the globe are creating a kind of "luxury fatigue" amongst consumers. There is another more
sophisticated pattern emerging as consumers start to experience luxury as
depthless, and demand more
individuality and customisation in products.
|
|
Read more...
|
|
|
Friday, 16 May 2008 |
The face of branding is changing forever. Consumers now have the
opportunity to design and create new products, actively shaping the way in
which they consume - and there’s no turning back. In an era of blogging, social
networking and user-generated content, consumers have the power to edit or
customise a brand, personalising it to suit their world. The old consistent and
reliable formula of brand building can no longer function in a world where a
company’s complete control over their products and logo is no longer possible.
Brands need to recognise that they have to engage
with consumers on a more personal, individual as well as functional level, in order
to succeed in today’s marketplace.
|
|
Read more...
|
|
|
Wednesday, 09 April 2008 |
As the far reaching fingers of the Web penetrate our consciousness ever
further each day, people are beginning to assert their political power.
People know what they want, and exactly where in the world to find it.
Astute upstarts from around the globe are tapping into this trend to
give consumers exactly what they ask for. This month’s observation
looks at various new e-tailers who are giving their customers the
opportunity to submit, vote for and order any design that they like and
have it delivered to their doorstep.
|
|
Read more...
|
|
|
Monday, 10 March 2008 |
|
Since the beginning of the year we
have been bombarded with news of corrupt leaders, power failures and increasing
racial tension. Political uncertainty, crime and seemingly intractable social
problems are causing fear. South
Africa is deemed by the prophets of doom to be heading the way
of many other African states. The mood is sombre.
When we read or watch the news we are
all too often greeted by another gruesome murder or hi-jacking. Little time is
dedicated to positive news. It is almost as if we feed on doom and gloom, as if
we derive a kind of pleasure from hearing bad news. But is this focus on the
negative any way to live? And is there an alternative?
|
|
Read more...
|
|
|
Thursday, 14 February 2008 |
Culture in the 21st century is
increasingly being trivialized. We are so overloaded with information that what
is important is easily drowned in a sea of irrelevance. We have started to treasure the technologies
that compromise our capacity to think, and no longer question how or why we use
them. We haven't even noticed how they
have become counter productive by warping our sense of priority.
|
|
Read more...
|
|
|