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Flux Observations
THE DECLINE OF TRADITIONAL PROFESSIONS
Thursday, 13 November 2008
britney spears.jpgThis month’s observation is taken from the 2009 Flux Trend Review – published by Pan Macmillan - and is now available at leading bookstores nationwide. The 2009 Flux Trend Review has also been shortlisted for THE LIST: Exclusive Books festive season shortlist for reccommended reading

 

 

The social benchmarks of what constitute a prestigious career have evolved. In the eyes of the youth, older professions that were previously seen as the epitome of success have slipped a notch in social status and are now shunned for careers in creative or entrepreneurial fields. The entertainment industry and the seemingly infinite possibilities created by the Internet and recent technology have given rise to a new generation of risk takers, thrill seekers and ambitious upstarts.

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THE BEGINNING OF THE END
Thursday, 16 October 2008

...of fashion as we know it

viktor_rolf.jpgWorldwide, Fashion Weeks are not only events where fashion designers launch their seasonal collections but also the meeting place for the cogs that run the giant machine that is the global fashion industry.  Fashion Weeks, have always been the propeller of this well-oiled machine but the Internet is emerging as a tool that may revolutionise the way this machine operates in the future. A number of top designers have recently eschewed the expense and extravagance of launching collections on the famous ramps of Paris, New York and Milan fashion weeks and opted for economically viable ways of selling their clothes, by launching their collections live on the Internet and selling them direct to the public.
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CREDIT CRUNCH
Wednesday, 17 September 2008
Impetus for change

tighten those beltsThe credit card economy has created a mass illusion of ongoing prosperity. The easy access to credit has generated a competitive spending culture, and has allowed consumers to accumulate material possessions previous generations never dreamt of. In South Africa, since the advent of the new credit act and the recent global economic uncertainty, a new reality is starting to sink in. Now, if you want to buy something, you actually have to be able to afford it. This observation looks at how the tightening of credit is compelling us to rethink our consumption habits.
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LOOKING THROUGH A NEW LENS
Thursday, 14 August 2008

angela palmer.jpgTechnology brings us ever more powerful and penetrating lenses that allow us to discover parts of our world that were previously unreachable, or unimaginable. New, higher-definition lenses can simultaneously take us further or bring us closer, assisting our on going examination of the world around us. These new perspectives are driving some interesting developments in 21st century art, such as art that looks deep inside our bodies, or art that recreates panoramic views of the world from above. Furthermore, as the nature of the image is evolving, so too are the channels through which the visual information passes. The way that we view and engage with art is being democratised.


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VIRTUAL BLING
Thursday, 10 July 2008
A VIRTUAL ECONOMY FOR YOUR SECOND LIFE

virtual brands In the past few years, there has been a meteoric increase in the number of people using social network services. The popularity of social networking sites and virtual worlds has entered a new phase as a virtual economy begins to develop around them. As more people choose to represent themselves online and socialise in cyberspace, there is a growing desire for virtual consumer goods. These virtual objects, often branded, are being swapped, bought and sold as online consumers accessorise their cyber-personas. It’s the phenomenon of real money being spent on make-believe objects with no tangible real-world existence – it’s VIRTUAL BLING.

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LUXURY BRANDS
Thursday, 12 June 2008

Deluxe: Redefining Luxury

Gucci.jpg The concept of luxury is undergoing a significant transformation in response to the ongoing globalisation and democratization of the fashion and luxury brands industry. The same look-alike hotels, giant shopping malls and super brand luxury stores that are spreading like a bad rash across the globe are creating a kind of "luxury fatigue" amongst consumers. There is another more sophisticated pattern emerging as consumers start to experience luxury as depthless, and demand more individuality and customisation in products.


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BRAND NEW WORLD
Friday, 16 May 2008
 The face of branding is changing forever. Consumers now have the opportunity to design and create new products, actively shaping the way in which they consume - and there’s no turning back. In an era of blogging, social networking and user-generated content, consumers have the power to edit or customise a brand, personalising it to suit their world. The old consistent and reliable formula of brand building can no longer function in a world where a company’s complete control over their products and logo is no longer possible. Brands need to recognise that they have to engage with consumers on a more personal, individual as well as functional level, in order to succeed in today’s marketplace.
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DEMOCRATIC DESIGN
Wednesday, 09 April 2008
 As the far reaching fingers of the Web penetrate our consciousness ever further each day, people are beginning to assert their political power. People know what they want, and exactly where in the world to find it. Astute upstarts from around the globe are tapping into this trend to give consumers exactly what they ask for. This month’s observation looks at various new e-tailers who are giving their customers the opportunity to submit, vote for and order any design that they like and have it delivered to their doorstep.
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IF IT BLEEDS IT LEADS
Monday, 10 March 2008

 Since the beginning of the year we have been bombarded with news of corrupt leaders, power failures and increasing racial tension. Political uncertainty, crime and seemingly intractable social problems are causing fear. South Africa is deemed by the prophets of doom to be heading the way of many other African states. The mood is sombre.

When we read or watch the news we are all too often greeted by another gruesome murder or hi-jacking. Little time is dedicated to positive news. It is almost as if we feed on doom and gloom, as if we derive a kind of pleasure from hearing bad news. But is this focus on the negative any way to live? And is there an alternative?


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THE TIME WARP
Thursday, 14 February 2008
 Culture in the 21st century is increasingly being trivialized. We are so overloaded with information that what is important is easily drowned in a sea of irrelevance. We have started to treasure the technologies that compromise our capacity to think, and no longer question how or why we use them. We haven't even noticed how they have become counter productive by warping our sense of priority.
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