Following the success of the multi-topic FLUX TREND REVIEW CONFERENCE last year, Flux Trends has turned the trend conference concept into a trend book, which will be published by Pan Macmillan in October. The book has already made it onto “The List” - Exclusive Books’ end of year list of recommended reading, as it is already been anticipated as an indispensable guide to trends affecting our lives.

The Concept

FLUX believes in the interconnectivity of diverse influences: from technology, politics, youth culture, media, to entertainment and popular culture, all of which affect the way we live our lives, the way we interact with each other...and ultimately how we do business with each other.

However, the 21st century has forced us to view the world with blinkered vision (we edit out information we cannot take in, because there’s just so much), so we find that we are increasingly forgetting - or ignoring - the universal principle of cause and effect.

The 2009 Flux Trend Review therefore serves as a handbook of trends - across a wide range of industries - that directly influence our lives and day-to-day decisions. The book features chapters written by thought leaders from a wide range of industries: from politics (Justice Malala and Ferial Haffajee) to technology (Toby Shapshak), new trends in media (professor Anton Harber) to overview of the state of education in South Africa (professor Jonathan Jansen). The book also covers lifestyle trends like, food, décor and youth studies. Each of the 16 specialists reveal invaluable insights within their own industries, while Flux Trends joins the dots and highlights the emerging trends. It is a fascinating look at the way we work, live, communicate and interact with each other.